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Plausible vs Umami
Short answer: Plausible and Umami are both self-hostable alternatives to Google Analytics. Pick Umami if community size is your main criterion – it has 1.3× the stars. Pick Umami if license terms matter to you (for example, you plan to modify it or offer it to others): MIT is permissive, while Plausible's AGPL-3.0 is network copyleft. Pick Plausible if its feature set fits your use case better – stars, license and activity don't measure features, so try both on a test server. If you will customize the code, choose the stack your team knows (Plausible: Elixir, Umami: TypeScript).
Umami has 1.3× the GitHub stars of Plausible (39.5k vs 29.5k). Stars measure popularity and community size, not quality. Both are actively developed: Plausible's last push was on 2026-10-19 (on the day of our check); Umami's last push was on 2026-10-17 (2 days before our check).
Plausible vs Umami at a glance
| Plausible | Umami | |
|---|---|---|
| GitHub stars | ★ 29.5k | ★ 39.5k |
| Forks | 1.9k | 8.3k |
| License | AGPL-3.0 | MIT |
| License type | network copyleft | permissive |
| Last push | 2026-10-19 on the day of our check | 2026-10-17 2 days before our check |
| Latest GitHub release | v3.2.1 2026-05-15 | v3.4.0 2026-09-17 |
| Main language | Elixir | TypeScript |
| Archived | no | no |
| Repository | plausible/analytics | umami-software/umami |
Data: GitHub REST API, checked 2026-10-19. Licenses verified manually against each project's license file. Self-hosting difficulty (Google Analytics: easy) is our rating per use case and applies to both.
In their own words
Plausible (GitHub description): Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.
Umami (GitHub description): Umami is a privacy-first analytics platform. Traffic, campaigns, behavior, conversions, and revenue in one place — no cookies, no surveillance, self-hosted or in the cloud.
Which should you pick?
- Pick Umami if community size is your main criterion – it has 1.3× the stars.
- Pick Umami if license terms matter to you (for example, you plan to modify it or offer it to others): MIT is permissive, while Plausible's AGPL-3.0 is network copyleft.
- Pick Plausible if its feature set fits your use case better – stars, license and activity don't measure features, so try both on a test server.
- If you will customize the code, choose the stack your team knows (Plausible: Elixir, Umami: TypeScript).
Plausible is AGPL-3.0, Umami is MIT. Plausible is written mainly in Elixir, Umami in TypeScript – relevant if you plan to patch or extend it.
FAQ
Which is more popular, Plausible or Umami?
Umami has 1.3× the GitHub stars of Plausible (39.5k vs 29.5k). Stars measure popularity and community size, not quality.
Are Plausible and Umami actively maintained?
Both are actively developed: Plausible's last push was on 2026-10-19 (on the day of our check); Umami's last push was on 2026-10-17 (2 days before our check). Latest GitHub releases: Plausible v3.2.1 (2026-05-15), Umami v3.4.0 (2026-09-17).
What licenses do Plausible and Umami use?
Plausible: AGPL-3.0 – network copyleft (AGPL: if you run a modified version as a service for others, you must publish your changes). Umami: MIT – permissive (MIT/Apache/BSD-style: few obligations).
Is Plausible or Umami easier to self-host?
We rate self-hosting difficulty per use case, not per project: easy for Google Analytics alternatives. Both need a server you maintain; check each project's install docs for the exact services (database, workers) it needs.
Should I pick Plausible or Umami?
Pick Umami if community size is your main criterion – it has 1.3× the stars. Pick Umami if license terms matter to you (for example, you plan to modify it or offer it to others): MIT is permissive, while Plausible's AGPL-3.0 is network copyleft. Pick Plausible if its feature set fits your use case better – stars, license and activity don't measure features, so try both on a test server. If you will customize the code, choose the stack your team knows (Plausible: Elixir, Umami: TypeScript).
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